Originally broadcasted: Wednesday, June 13, 2012 12:00 pm EST
Jerome. Chazen is known as an innovator and even a revolutionary, whose ideas changed the face of the apparel industry and retailing forever. He’s a founder and former chairman of Liz Claiborne, Inc. and recently authored, My Life at Liz Claiborne: How We Broke the Rules and Built the Largest Fashion Company in the World. Liz Claiborne — now known as Fifth & Pacific Cos. — grew from revenues of $7 million in 1977 to more than $2 billion during Chazen’s tenure and named a Fortune 500 Company in 1986.
In this business memoir, he tells an extraordinary success story – how, together with designer Liz Claiborne, he took a small startup business and grew it into the largest apparel company in the world. The book provides lessons for everyone in business, demonstrating how he and his executives at Liz broke the rules time after time in their pursuit of success. Mr. Chazen shows readers how design and creativity is never enough to ensure success. Only by joining the creative processes to savvy marketing & sales strategies can any company achieve great success.
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